Work

Dunn Brothers Coffee

Giving Dunn Brothers Coffee a brand as bold as its brew

With some 80 locations, a 20-year history of specialty coffee franchising leadership and high brand recognition, Dunn Brothers had a lot to brag about. It just wasn’t in their nature to do so. That changed when this well-loved Minneapolis chain asked us to be their voice.

Dunn Brothers Logo

The one untouchable in our Dunn Brothers rebrand: the core logo, which had to stay the same. Even though the logo remained unchanged, we gave it a dramatically new context with a pedestal treatment tied to the tagline we developed.

Dunn Bros Cups

To-go cups and sleeves worked together in a unified graphic. The use of emphatic colors, shapes and type helped to create a visual identity that united the stores, which had varying decor styles. The initial brand rollout featured a number of sleeve designs, each highlighting one of Dunn Brothers’ core principles.

Dunn Bros Posters

Promotional posters and ads reflect our strategy of creating a trademark Dunn Brothers look that could help unify the stores’ disparate interiors.

Dunn Bros Coffee Packaging

Departing dramatically from the brown paper bags Dunn Brothers had used previously, coffee bean packaging featured a white area for the date the coffee was roasted. We also created a system of stickers, color coded by coffee region, on which the barrista could write the specific type and origin of bean, and then affix to the bag.

Dunn Bros Summer Cups

Each summer, we created a new cup design for Dunn Brothers’ new warm weather creations.

Dunn Bros Packaging – jug

Dunn Brothers’ Infinite Black cold-pressed coffee was a pioneer in the use of growlers for non-beer beverages.

Dunn Bros Desktop

Supervox created a new website for Dunn Brothers. Among its features: a comprehensive, highly educational guide to the company’s coffees.

Dunn Bros Website

The new website enabled quick and easy access to location and loyalty program information, as well as details about coffees and drinks.

Dunn Bros Twitter

Supervox created the Dunn Brothers & Sisters loyalty program and twitter feed design that allowed members to stay in touch.

Testimonial

Supervox was critical in driving the brand repositioning of Dunn Brothers Coffee during a vital time in our history, especially in helping identifying our voice in a crowded industry dominated by mass market brands. Their agency is filled with great strategists with superb creative talent that helped us push boundaries and position the brand for the next generation of coffee drinkers. Supervox was instrumental in branding, designing and launching one of the most successful product lines in Dunn Brothers history, the Infinite Black 64oz growler. They are a pleasure to collaborate with and are invested in the long-term success of their clients.

Melissa Telsrow

Co-Founder, Hi-Per Inc.