Give your restaurant the brand it deserves

This downloadable guide provides the jumpstart you need. It’s straightforward, strategic – and indispensable to laying the foundation for a standout restaurant brand.

    Here’s the comprehensive tool to propel your brand forward

    Based on decades of industry experience, we created this guide to steer and accelerate the branding process for restaurant owners and marketers. Because one thing is for certain: the better the questions you ask, the more actionable the answers you’ll receive. That’s why this worksheet focuses your thinking in areas that will be central to your concept’s success:

    • Creating a unique and compelling concept
    • Identifying your audience
    • Sidestepping the competition
    • Getting more mileage from your menu
    • Syncing experience and ambiance
    • How to approach rebranding

    Your answers to the Restaurant Branding Fundamentals Worksheet will lay groundwork for what you hope to create. And they’ll all but guarantee you hit the ground running with your branding, marketing and design partners.

    Build the strongest possible brand

    Get the Worksheet (PDF)

    Testimonials

    Whatever we throw at them, they’re able to handle – with unflappability, competence and insight.Supervox has been an ideal partner for a fast-growing, entrepreneurial concept like Firebirds Wood Fired Grill. Their brand work for us has been invaluable, and their deep experience in the hospitality industry makes for a very efficient working relationship. Whatever we throw at them, they’re able to handle – with unflappability, competence and insight.

    Stephen Loftis

    VP of Marketing, Firebirds Restaurants
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    Supervox is more than our creative agency; they’re a vital member of our ‘Kitchen Cabinet,’ teaming with us on concept development through brand creation and ongoing marketing.Supervox is more than our creative agency; they're a vital member of our 'Kitchen Cabinet,' teaming with us on concept development through brand creation and ongoing marketing. Their intimate knowledge of our brands, the restaurant space in general, and how this translates into promotional strategies and sales support, enhances our position in a crowded, constantly changing consumer environment. We also team with Supervox on consulting projects for hospitality clients nationwide. They're a great partner for Parasole because of their breadth of capabilities, and because their flexibility and reliability all but ensure client satisfaction.

    Kip Clayton

    VP of Marketing, Parasole Restaurant Holdings
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    We don’t make a move without Supervox…[they’re] simply essential to Parasole’s success.We don’t make a move without Supervox. They’re more than an agency for Parasole, they’re a key member of what I call our “kitchen cabinet.” They concept with us. They name our restaurants. They build astonishingly rich brands that our guests fall in love with. And once a restaurant is up and running, Supervox partners with our marketing team to keep it on an upward arc. From helping us expand concepts like Buca di Beppo and Oceanaire Seafood Room nationwide, to managing one-off brands here in the Twin Cities, Supervox is simply essential to Parasole’s success.

    Phil Roberts

    Co-founder & CEO, Parasole Restaurant Holdings
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    Testimonial