WE INTEGRATE YOUR BRAND, STRATEGY & MARKETING COMMUNICATION.
An authorized marketing partner NSCA, Supervox brings a unique combination of strategic marketing acumen and creative talent to integrators and manufacturers that want to thrive in one of America’s fastest-growing sectors.
The Communications Technology is transforming in the wake of intense competition, convergence and commodification. Marketing and sales have to work as one. Your website has to be the hub that holds it all together. And you need to tell a powerfully differentiated story to reach target audiences – and stop them in their tracks.
Supervox AV Case Studies
What has Supervox done for NSCA members?
Revamped traditionally sales-driven go-to-market strategies to create industry-leading brands
Breathed new life into legacy brands, providing momentum and energy to succeed in a new era
Rolled out new and refreshed brands, positioning companies to build on past achievement and chart new ones.
Reimagined internal and external events for clients, giving attendees powerful new reasons to participate and attend.
Count on Supervox to:
Prioritize your marketing fundamentals, from strategy and branding to a vast range of communications tactics.
Provide comprehensive branding and messaging targeted to internal and external audiences, partners and customers.
Manage website design and hosting, along with SEO, paid search and marketing automation processes to improve lead generation.
Tell us about the challenges you face. And let us leverage our talents and resources, along with those of NSCA, to realize your vision for growth.
Giving an industry leader the brand it deserved
In a category filled with me-too brands, Supervox transformed the nation’s fourth-largest AV integrator into its preeminent communicator – introducing the concept of Communication Liberation to customers constrained and confused by technological change and ever-expanding choices.
A worthy website
AVI needed a website with rock-solid functionality, easy navigability and a clearly defined brand identity. Supervox delivered an SEO-optimized site infused with Hubspot capabilities that make it the centerpiece of a marketing machine. Now AVI embraces its prospects with custom emails, landing pages and content. Video is also incorporated throughout.
CREATING A BRAND FROM THE INSIDE OUT
AVI is a fast-growing company with a steady stream of new employees to onboard. Through reimagined sales meetings, employee videos, and a roadshow that brought company leadership to every office, we have helped AVI achieve unprecedented unity across a highly dispersed workforce.
SPEAKING TO THE WORLD
AVI maintains its perch among the top AV integrators by communicating actively within the marketplace – generating brand awareness, leads and conversions through paid search, paid social, events, email, a robust blog platform and content marketing. And Supervox is at the center of the effort. Most recently, we supported this ambitious company in their launch of a new product: AVI Insight.
Giving a manufacturer a brand to build on
A born leader
Vaddio has grown from a scrappy startup to become a premier manufacturer of PTZ cameras and peripherals, and we’ve partnered with them from the very beginning. In addition to establishing its visual identity and brand voice, we created the website, catalogs, sales pieces, tradeshow swag, ads and more.
WORKHORSE WEBSITE, THOROUGHBRED DESIGN
Our website for Vaddio reflects a dynamic brand, simplifies shopping for a vast and ever-changing catalog of products, and keeps site maintenance easy. Not only that, it gives their three key audiences – institutional buyers, distributors and Vaddio sales reps – an experience they can rely on to be successful at their jobs and invaluable to their key customers.
POWERFUL SUPPORT FOR NEW PRODUCTS
Conversion-focused landing pages created by Supervox generated excitement while delivering product highlights, use cases and technical specs. Beyond providing prospects with all essential information about new products, the new fleet of landing pages leveraged conversion optimization best practices such as multi-step form submission and testimonials to lead prospects from exploration to a transaction.
A STRATEGIC EVOLUTION
IT departments and leaders are fast becoming the principal buyers of AV technology. As Vaddio evolved its product offerings to meet their demands for more modular, plug-and-play technologies that can adapt to changing needs and technologies, our marketing communication helped the company win over entirely new audiences.
Giving voice to a global membership organization
A BRAND RENEWED
PSNI brings AV integrators, technology partners and integration clients together in a global network to extend their reach. Supervox gave PSNI an identity refresh and a messaging overhaul that communicate the network’s value proposition to disparate audiences. This provided the foundation to tell PSNI’s story through a video that explained the functions of a complex organization in an easy-to-understand way.
A WEBSITE REIMAGINED
Our mandate: To give PSNI a website that was highly informative, intuitive to navigate and easy to update – no small feat considering the diversity of its audiences. Serving as a crucial gateway and brand validator for prospective affiliates, partners and end users alike, the site has helped PSNI grow its membership and measurably deepen engagement.
I can't speak highly enough of Supervox and can honestly say I don't know what I would do without them.
Marketing Communication Manager, AVI Systems
We've had major manufacturers asking to become partners based on our new site alone! :) :) THANK YOU A MILLION TIMES OVER.
PSNI, Director of Marketing and Communications
Supervox has been with Vaddio from the very beginning and played an integral role in the development of our brand.