Authentic AV is a new kind of AV technology manufacturer, one that delivers commercial-grade, workhorse AV equipment at commodity prices. It is a true industry disruptor for the large number of smaller equipment buyers who have traditionally been forced to buy expensive enterprise-grade equipment with features they do not need and shouldn’t have to pay for. As a startup without endless marketing resources, the company turned to Supervox to give it a brand and website that no one could mistake for anything else in the AV equipment marketplace.