A strategy is only as good as the information that informs it. So we begin by getting to know your business, market and objectives and planning the most effective way to achieve your objectives within your budget parameters. This includes identifying which channels to hit and how to exploit them to maximum effect.
Now we proceed on a dual track: developing the creative while setting up accounts and doing all the detail work to launch a successful digital strategy. Each aspect of creation is equally important. You need effective creative to communicate your message and expert setup to ensure you reach the desired audiences.
We double check all creative content and technical aspects of the campaign, and then activate it. This can range from putting out a blog post and promoting it on your social media channels, to enabling a group of PPC campaigns that take viewers through each step of your sales funnel. We orchestrate all the moving parts for optimal results.
We watch the data continually for opportunities to further optimize. Analytics is an essential component of any digital campaign because key performance indicators like cost per lead and conversion rates provide important insights into campaign efficacy. Based on what we learn, we test and refine our strategy to maximize ROI.
The point of a website is to drive leads, and in order to do that you need quality traffic visiting your site. SEO is a service Supervox provides to ensure your website works as hard as possible to advance your business objectives.
Paid social channels are one of the best ways to drive awareness of your business thanks to low cost-per-thousand-impressions. However, the low costs make it very easy to waste money. That’s why it’s important to have someone who knows what they’re doing (like us) to manage your paid social campaigns.
We can provide the graphic design and copywriting expertise to make sure your content engages your audience. Couple this with a strategy that takes advantage of key times to reach specific audiences, and you’ll have a powerful social media campaign.
If you’re going to spend money on Google ads, you need to make sure to optimize your placements to increase CTR and optimize landing pages to boost conversions. At Supervox, we’re adept at improving those metrics.That’s why Google gave us Partner status.
How will you help me stand out from my competition?
Helping clients stand out from their competition is our expertise. We bring a brand focus to everything we do, because the more consistently and compellingly you articulate your brand, the more distinctive, memorable, and effective your marketing communication will be. So the landing page we create for your PPC campaign won’t just spur conversion, it’ll fit your brand and business. Website copy will boost SEO, but also capture your unique voice. Our efforts always have two objectives: to push customers to take action, while strengthening your brand equity.
How will you bring me more business?
There are many agencies that can make social posts and manage your paid social account so that your ads are seen by the right people, but most don’t develop cohesive integrated campaigns. We work with you to generate unique campaigns that consist of multiple moving parts that all feed into each other. In doing so, we’re able to hit your prospective customer/client at each step of the marketing funnel. We’re basically walking them to you.
How do your different marketing efforts fit together?
This question goes back to how we bring you more business, and that’s by marketing to your prospective customer/client at each step of the marketing funnel. A lot of people think that simply by posting on their social media channels, they can build awareness, interest, convert, and keep a loyal customer with one post. That’s not how it works, and frankly social media is only good at building interest and loyalty. It’s literally impossible for a business to hit a customer at each step of the marketing funnel with only one digital channel, so we have to use combinations and make them work together to bring you business.
How will we communicate?
However you prefer! Email, phone, video chat, in-person at our office or yours. Whatever works best for you, we can make it happen. Ease of communication is actually one of our key strengths. We’re small enough that you’ll be working directly with our principals, strategists and creatives. Call us, and we pick up. Email us, and you won’t have to wait long for a reply. Even though you’ll have a dedicated agency contact, we encourage you to reach out to whomever, whenever.