Just as we did when creating the Chino Latino brand, we studied dining trends and the dining scene before embarking on the 2015 refresh. Much had changed in 15 years: the public had grown more sophisticated; competition had become keener; and guests not only demanded more value for their money, but more authenticity and adventure. Chino Latino remained a respected restaurant, but it had lost its novelty. To regain its position at the forefront of culinary trends, fresh research was called for. We helped lead it on a series of restaurant search trips, mostly recently to Hong Kong, Vietnam and Thailand. One thing we discovered: Chino Latino’s concept was more on-trend than ever before.