Supervox Blog

How to fail at website redesign: Ignore your site analytics

Website redesigns are exciting, but focusing only on what’s to come sets you up for failure. That’s why we begin each redesign project by looking at your site’s analytics account. The insights it provides will bear directly on your new designs.

Have a little empathy for your web audience

What began as a simple discussion about a “clunky” website quickly evolved into something much bigger. This wasn’t just about slow-loading or unattractive sites. It was about how it made you feel. And suddenly everyone was weighing in.

All aboard the Twin Cities 400

For the Twin Cities 400 Tavern in Minneapolis, Supervox helped bring its brand to life by focusing on the restaurant’s deep Minnesota roots and its commitment to expressing the state’s heritage, hospitality, and culinary culture.

How Firebirds Restaurants stoke success

Firebirds Wood Fired Grill, a national leader in polished casual dining, has partnered with Supervox Agency to create one of the restaurant industry’s most admired brands.

The power of an AV industry game changer

Victor Hugo said, “Nothing is more powerful than an idea whose time has come.” Well, what about an all-powerful idea whose time has come? Ponder THAT for a moment – then let us tell you about our experience helping to launch AVI Insight.

Since it’s award season…

May we take a moment to mention a few of the awards we’ve won this past year? We feel funny doing it – not only because talking about ourselves goes against our Lutheran DNA, but because awards are so peripheral to why we do what we do.

A quick thanks

2017 went by fast – and here it is even faster. What strikes us about this little montage, however, isn’t just the volume of work it depicts, but the diversity of it – across media and platforms, spanning a world of tactics.

AVI LIVE comes alive

This was gratifying! One of the AV industry’s premier thought leaders, Gary Kayye of rAVe Publications, blogged recently about AVI LIVE 2017, a tech exploration and education event we helped create for our client, AVI Systems, Inc. They’re the na…

Meet the Lazer Catz

Supervox’s first outings in the Better Off Bowling league have been triumphant, mostly because our opponents can’t bowl for s*** with lasers trained on them. You might wonder how we became the Lazer Catz. After all, what does that name have to do…

We’ve come a long way

It’s been a big year for Supervox. In a way, it feels like our agency came of age. We grew up. Awww. A little history Supervox started as three creative gentlemen breaking away in 2008 from the marketing firm, Gage, where they had come to be em…

What’s a “creative agency for ambitious brands”?

It’s who we are, and who we’ve always been. But we never really articulated this notion of ambition until we embarked on our agency rebrand and, as part of the process, interviewed a number of our clients to see how well their view of us matched…

So you’re contemplating a rebrand

No business ever undertakes a rebrand lightly. Not only is it a laborious, potentially expensive undertaking, jettisoning an old brand for a new one entails significant risk. Handle it the wrong way, and you could trade valuable brand equity for some…

Before our agency rebrand…

…we were Intercom Agency, a Minneapolis-based design/branding firm with well-known work, but a decidedly under-the-radar reputation. Sure, our clients talked us up. In fact, their referrals served as our principal new business tool – which worked…

STAY UP TO DATE

Subscribe with Supervox

Website - Single Field Email Subscribe