SupervoxCase StudiesTymbreIQ
Case Study

TymbreIQ

Improving life for those who save lives

Driven by deep insight into the real-world challenges of emergency response, TymbreIQ designs, builds, installs and services alert systems based on a conviction that the best way to improve the performance of first responders is to focus on their health and well-being versus the mechanics of alert technology. The founders turned to Supervox to develop the brand along with a website that communicates what makes TymbreIQ’s product offering unique and invaluable in a sector where seconds shaved often translates into lives saved.
Discover

Supervox partnered with the company principals to achieve a thorough understanding of what happens when an alert call comes into an emergency response facility – specifically fire stations, the first market TymbreIQ pursued. We learned that even the most sophisticated and reliable alert technology can be self-defeating if it operates in a way that aggravates startle responses and causes disorientation among first responders. Over time, the alerts take their toll on human physiology, leading to burnout, fatigue, and performance drop-off. Tymbre IQ wanted prospective clients to know that it understood the risks faced by first responders, offered an effective way to mitigate them, and could deliver results that municipalities demanded from their emergency response teams.

Plan

Our goal for TymbreIQ was to create a communication platform that speaks compellingly to all stakeholders, including funders and administrators, facility leadership and life safety professionals. While TymbreIQ’s unique selling proposition was its human-centered approach to alerting, the company also needed to communicate the deep experience of its creators, the proven nature of the company’s technology, and the comprehensive approach it takes to providing alerting solutions, which begins with system design and installation and continues through ongoing service and support. At every opportunity, we wanted to ensure that our audience understood that TymbreIQ solutions not only protect responder wellbeing but also ensure communication clarity and track and monitor station activity.

Create

After developing the brand foundation, which included a brand story, brand promise and positioning, pillars and personality, we created a logo that clearly communicated the dynamic, highly responsive nature of TymbreIQ solutions. Subsequently the visual identity informed the larger brand identity’s look and feel, which conveyed urgency and technology – but always with humanity. Additionally, we needed to explain the comprehensiveness, scalability and customizability of TymbreIQ’s approach to alerting. This was accomplished through website illustrations and collateral pieces depicting the solutions’ integration into the entire fire station ecosystem.

Activate

TymbreIQ’s solutions can be applied to a broad range of first-responder facilities, but the company’s initial product was its “FAST – Fire Station Alerting System.” Consequently, our initial information resources are drilled down in that arena but can be adapted to other operations and customized for individual facilities. The market’s response out of the gate indicated a vast unmet need for a new approach to alerting. First responders cannot be automated; they must be protected and nurtured so that peak performance can be maintained without an untenable rate of burnout, stress and attrition. Supervox helped TymbreIQ deliver what its customers need: a better life for first responders, and efficient deployment of teams and apparatuses.