One of America’s largest and fastest growing providers of audiovisual and broadcast production solutions, Alpha excels at making its clients’ most ambitious visions possible, and a stellar client portfolio – including Sphere Las Vegas, Churchill Downs Racetrack, and Caesars Entertainment – testifies to its success. But the more Alpha grew, the more out-of-step its brand became. The company turned to Supervox to help revamp Alpha’s visual identity and voice, and to express its many strengths across a variety of platforms and channels.
Alpha’s new logo includes a shield-like icon that communicates the company’s vigilance in protecting its clients’ interest. The arrow within suggests strategic and forward movement while evoking the “A” in Alpha, and the colors convey energy and strength. It was also important to integrate “Experience Possible” into the logo treatment, as it’s more than a campaign theme – it’s a promise.
An essential part of the new brand: the development of guidelines governing everything typography, color and logo treatments to brand voice.
Successful brand launches address both internal and external audiences. With a workforce that is distributed nationwide, it was especially important for Alpha to ensure that all team members were fully versed on the new brand. We worked with Alpha on a series of launch tactics – onsite and virtual – to stoke excitement and establish awareness across the company. They included digital signage and wall graphics seen here.
As part of the Alpha brand launch, team members were given t-shirts (that included a new URL) as well as caps and other swag.
The new brand extended to an all-new website, for which we provided both design and copy assistance.
Working with Alpha on a comprehensive content strategy for the new site, Supervox designed and wrote a series of web pillar pages that incorporated video and written case studies.
Alpha relies on Supervox for both print and digital ad design and copy.
Alpha participates in a number of tradeshows throughout the year, and Supervox assists with booth design and messaging content.
Vehicle graphics extend the Alpha brand far beyond its four walls and digital domain.