Referencing its home city of Des Moines, the new hotel’s name communicated playfulness and sophistication. The experience of staying at the Des Lux is captured by the tagline: “Check in. Breathe out.”
Des Lux Logo
Giving Des Moines something Des Lux.
The new owners of this downtown Des Moines landmark needed to communicate with a level of sophistication equal to its competitors. We named the new hotel, created the brand, and engaged the public through visual identity, tagline, signage, advertising, collateral and website.
Des Lux Stationery
Business cards are one example of a top-to-bottom redo of the hotel’s identity system.
Des Lux Grand Opening Invite
An invitation to the hotel’s grand opening celebration.
Des Lux Signage
Limited funds allowed only for a new awning. A thorough renovation of the facade is to come.
Des Lux Print Ad
Print ad that appeared in magazines and travel guides.
Des Lux Dura Trans Poster
Back-lit advertisements appeared in downtown Des Moines’ network of second-story “skywalks.”
Des Lux Poster
Posters and print ads also drew attention to the hotel’s popular bar.
Des Lux Desktop
The Des Lux website gives prospective guests what they want most: ease of booking and high-quality photographs of the property.
Des Lux Mobile
The mobile version of the Des Lux Hotel website enables site visitors to book quickly and gain key information about the property.
Testimonial
Supervox’s work for the Des Lux Hotel was transformative. It not only helped clarify our brand, but also helped shape decisions beyond the brand and marketing work.Todd Byhre
COO, Rebound Hospitality