Field Day

Introducing America to a naturally better day

For Parasole Restaurant Holding’s fast casual spinoff of their Good Earth restaurants, we created a brand identity from the ground up – including naming this natural foods concept, creating its visual identity, designing a website, and developed a range of communication materials.

Field Day Logo


We designed the Field Day logo to leverage its status as a spinoff of the well-loved Good Earth brand. As Field Day achieves brand recognition in its own right, the mark can be easily transitioned to stand alone.

Field Day Website Design

The website is simple, clean and free of gimmickry – exactly like the Field Day brand.

Field Day Mobile Design

The site is fully responsive to meet the needs of smartphone and tablet users.

Field Day Email Design

Emails are rendered with detail and personality on mobile screens.

Field Day Gift Cards


The Field Day gift card features a more compressed version of the concept logo.

Field Day Posters


In-store signage communicate key messages with uncluttered simplicity.