Work

Good Earth restaurants

The natural foods brand in Minnesota

How do you keep a brand vital year after year? By taking a lead from the kitchen and embracing what’s fresh, celebrating the seasons, and seeking out the new.

Good Earth Logo

The current version of the Good Earth logo: a bit rough-hewn, unpretentious, and simple.

Good Earth Signage

Exterior signage is designed for maximum readability and clarity while communicating the flavor of the brand.

Good Earth To-Go Bag

Good Earth’s recyclable paper bags are used for retail purchases, to-go orders, and catering.

Good Earth Posters

Posters communicate seasonal offerings, limited-time promotions, and new product introductions, while also conveying broader brand messaging.

Good Earth Website – Fall

The website homepage changes with the seasons, and can be easily updated to reflect current promotions and limited-time offerings.

Good Earth Mobile

The Good Earth restaurants’ mobile website brings key functionalities to the fore, without sacrificing brand flavor.