Work

Phoenix Pacific

The Fire and Life Safety Experts

From design and installation to hassle-free service and support, Phoenix Pacific gives its clients absolute confidence that their people and property are protected against fire and other dangers. We brought that promise to life in a comprehensive rebranding of this respected, family-owned business.

Phoenix Pacific Website

Phoenix Pacific Website

The Phoenix Pacific website enables quick and effective vetting by prospective clients, employees and partners.

Phoenix Pacific Logo And Tagline

Phoenix Pacific Logo and Tagline

The Phoenix Pacific logo incorporates a wing symbol inspired by the mythological phoenix: a bird that was continuously reborn, rising from the ashes of its predecessor. Communicating, too, the idea of taking flight, the logomark hints at Phoenix Pacific’s industry-leading expertise, positioning it as a company above and beyond its competition.

Phoenix Pacific Building Signage And Badge

Phoenix Pacific Building

From exterior signage to staff IDs, Phoenix Pacific presents a distinctive, coherent identity, at the center of which is the company symbol, a shield emblazoned with a subtle illustration of a phoenix’s wing.