From design and installation to hassle-free service and support, Phoenix Pacific gives its clients absolute confidence that their people and property are protected against fire and other dangers. We brought that promise to life in a comprehensive rebranding of this respected, family-owned business.
The Phoenix Pacific logo incorporates a wing symbol inspired by the mythological phoenix: a bird that was continuously reborn, rising from the ashes of its predecessor. Communicating, too, the idea of taking flight, the logomark hints at Phoenix Pacific’s industry-leading expertise, positioning it as a company above and beyond its competition.
From exterior signage to staff IDs, Phoenix Pacific presents a distinctive, coherent identity, at the center of which is the company symbol, a shield emblazoned with a subtle illustration of a phoenix’s wing.