Work

Pittsburgh Blue

A steakhouse for working people

Our two principal goals for this brand: to communicate that Pittsburgh Blue is an exceptional steakhouse; and to impart honest value to a clientele that works hard and wants their money’s worth.

Pitts Blue Logo

First, the name: “Pittsburgh Blue” refers to steak that’s charred on the outside and raw on the inside. This style of cooking was supposedly born in the steelworks of Pittsburgh, where workers were said to throw steaks directly onto the blast furnaces. The visual identities for Pittsburgh Blue and its separately branded bar, the Blue Tavern, pick up on that lore.

Pittsburgh Blue Website Desktop View

Pittsburgh Blue Website Desktop View

Coinciding with the opening of a third restaurant, we redesigned the website with an eye to location-specific utility – enabling visitors to zero in on their Pittsburgh Blue.

Pitts Blue Signage

Interior and exterior signage from Pittsburgh Blue at the Galleria mall in Edina, Minnesota.

Pittsburgh Blue Menu

Pittsburgh Blue’s menus, designed within the classic steakhouse vein, can be printed daily onsite.

Pitts Blue Stationery

The restaurant’s identity system, like other elements of the brand, reinforces Pittsburgh Blue’s blunt, “working man” aesthetic.

Pittsburgh Blue Outdoor Advertising

Part of our initial round of advertising, these billboards communicated the concept’s identity from their location on the interstate not far from Pittsburgh Blue’s exit.