With some 80 locations, a 20-year history of specialty coffee franchising leadership and high brand recognition, Dunn Brothers had a lot to brag about. It just wasn’t in their nature to do so. That changed when this well-loved Minneapolis chain asked us to be their voice.
To-go cups and sleeves worked together in a unified graphic. The use of emphatic colors, shapes and type helped to create a visual identity that united the stores, which had varying decor styles. The initial brand rollout featured a number of sleeve designs, each highlighting one of Dunn Brothers’ core principles.
Promotional posters and ads reflect our strategy of creating a trademark Dunn Brothers look that could help unify the stores’ disparate interiors.
Departing dramatically from the brown paper bags Dunn Brothers had used previously, coffee bean packaging featured a white area for the date the coffee was roasted. We also created a system of stickers, color coded by coffee region, on which the barrista could write the specific type and origin of bean, and then affix to the bag.
We also created seasonal to-go cups.
Each summer, we created a new cup design for Dunn Brothers’ new warm weather creations.
We also created packaging for the sale of Dunn Brothers office coffees.
One design feature shared by all Dunn Brothers locations: Their menu boards.
We created the Dunn Brothers brand of cold-pressed coffee, Infinite Black. T-shirts helped to introduce the new product.
Dunn Brothers’ Infinite Black cold-pressed coffee was a pioneer in the use of growlers for non-beer beverages.
Scenes from the launch of Infinite Black cold pressed coffee.
Supervox created a new website for Dunn Brothers. Among its features: a comprehensive, highly educational guide to the company’s coffees.
The new website enabled quick and easy access to location and loyalty program information, as well as details about coffees and drinks.
Supervox created the Dunn Brothers & Sisters loyalty program and twitter feed design that allowed members to stay in touch.
Supervox was critical in driving the brand repositioning of Dunn Brothers Coffee during a vital time in our history, especially in helping identifying our voice in a crowded industry dominated by mass market brands. Their agency is filled with great strategists with superb creative talent that helped us push boundaries and position the brand for the next generation of coffee drinkers. Supervox was instrumental in branding, designing and launching one of the most successful product lines in Dunn Brothers history, the Infinite Black 64oz growler. They are a pleasure to collaborate with and are invested in the long-term success of their clients.Melissa Telsrow
Co-Founder, Hi-Per Inc.