Category: Marketing Strategy

How restaurants load up the value of gift card programs

Restaurant gift cards are more popular than ever, during the holidays and year-round. No wonder they’ve become ubiquitous. What’s really interesting to us is how the industry’s smartest players maximize the potential of their gift card programs…

Making the charity case: The power of Cause Marketing

In a consumerized world, people avoid brands they dislike, ignore ones they consider irrelevant – and go to great lengths to find and latch onto ones they can love. One way to ensure you’re in the latter camp: embrace cause marketing.