For all the groundwork laid by the creative team, it’s the restaurant staff who ultimately bring the brand to life. We sat down with Parasole Restaurant Holdings trainer and recruiter Maite Kuhns to talk about the importance of brand training.
Restaurant naming has never been easy, and the task has only gotten harder in the digital age. But if you’re resourceful and determined enough (or if you have a branding agency with those qualities), the perfect name is out there.
How can independent restaurants get the edge over chain behemoths? Parasole Restaurants founder Phil Roberts shares the brand strategy that has elevated his suburban steakhouse concept, Pittsburgh Blue, to a market-dominating position.
For the Twin Cities 400 Tavern in Minneapolis, Supervox helped bring its brand to life by focusing on the restaurant’s deep Minnesota roots and its commitment to expressing the state’s heritage, hospitality, and culinary culture.
No business ever undertakes a rebrand lightly. Not only is it a laborious, potentially expensive undertaking, jettisoning an old brand for a new one entails significant risk. Handle it the wrong way, and you could trade valuable brand equity for some…